A showcase to captivate

In a physical store there are 2 fundamental factors.

• Thestore location(determines the flow of people that will pass through the door)
• Theshowcase(Summarizes category, quality, trust, empathy, etc.)

Have you ever wondered, how to build a showcase? Here are some tips that will be very useful:

1. Lighting

First of all it is very important that you have your window properly lit. As much as you spend a lot of time in the design and assembly of the exhibition, if an area is poorly lit it cannot be appreciated.

At the time of lightingtake into account the different positions of the sun, reflections and shadowsthroughout the day and solar rotation!

2. Showcase Storage

Before investing in the material you use in your shop window, remember that after sales, Christmas parties, Easter, seasonal changes and others,you must store the material you have usedin clean, dry and traffic-free places!

Being cautious will save trouble and problems.

3. Value the environment of your store

Is your store located in a shopping mall where people can walk leisurely or is it in a fast-paced environment? Do customers pass with their children, pets or will they go shopping alone? Will people be on foot when they see your window display or will they be in their cars?

Think about how much attention your customers will spend and then design your showcaseconsequently.

If you are near a park, have you thought about putting a canine drinking fountain so that the owners stop to see your window display?

4. Break traditions

Sometimes getting away from clichés is the best idea!Tell your story and achieve empathy with your customers.

Don't fall for the easy thing and fight who has the most lights and the biggest Christmas tree. You can only differentiate yourself with a minimalist showcase that attracts the eyes of your customers.

5. Take advantage of your showcase to tell stories

Your crystals should go beyond displaying products;dare to tell stories that arouse the interest of buyersand encourage them to enter your store. Select a theme and graph with the showcase the stories behind it.

6. Avoid mess and excess product

Sometimes more is less!Avoid putting too many products by leaving a clear and clean spaceso you can visually enjoy what you want to show.

A showcase with free spaces is luxury! Cramming the window with products will only give the feeling of cheap products and detract from the store.

7. Quality materials make the difference

Your showcase will change regularly,don't skimp too much on materialsand equipment since you will need to reuse them. This could include frames, props, lights, mannequins, and more.

8. Do you know your customers?

Before you start you need to knowwhat is your target audience. Your storefront should be geared primarily towards attracting the right buyers, secondarily to potential customers.

9. Showcase your product line

Incorporates pieces from multiple itemsand use them to form a cohesive and harmonious display.

10. Balance aesthetics with analysis

Having a window that expresses its appearance is good, but one that is balanced with its aesthetics is an analysis strategy in order to continue creating winning shop windows.

To achieve this, you must analyze the data that your customers reflect.Measure foot traffic to see which storefronts are attracting visitorsand then find out if more visits are being achieved. If you do, dig deeper into what makes a window display effective and attractive to your customers.

11. Get new ideas on social networks

The web is full of design resources that you can draw inspiration from. Here are some to get you started:

Instagramis a gold mine for ideas. Searching for hashtags like#windowdisplay,#shopfront #windowsY#retaildesignwill show inspiring photos. And don't forget to follow Instagram accounts dedicated to window design that match your style.

pinterestis another great source. A quick search for "shop windows" either "window displaywill return tons of pins and boards that can spark new ideas. Remember to pin, like, or follow the ones you liked the most so you can come back to them whenever you need to.

12. Do not fall asleep! Renew the windows

Although your showcase is the one that is selling the most, if you do not renew it, it will begin to be ignored.

The weather changes, the times of the year also, so you must keep the message you reflect alive.

The minimum frequency to renew your showcase is 2 times a yearfully and monthly for updates that capture the eyes of your customers.

13. Add text to your windows

Add text to your showcaseIt can be essential at times of sales or perhaps to help expose the theme of your window display or tell a story.

Cheer up and you will get the empathy of the public.

14. Take a picture of the shop window!

An image can help you see from another perspectiveand calmly if any area of your window is not well lit or perhaps lacks the prominence you want to give.

The camera will capture very relevant details when it comes to evaluating your window display so that it can later reorganize or highlight areas or products.

Always trust your Inspiration